Looking Beyond The Horizon

Innovative Technologies & Services

Sweating for Valentine’s Day? Good for you!

Posted by evolvingwheel on February 14, 2007

Researchers at the University of California, Berkeley have figured out the secret – the chemical in male sweat that turns their counterparts ON! Androstadienone, a derivative of testoterone and a musky smelling compund does the magic. [Read the article]

Now lets say we have artificially created different flavors of the compound. First a company does a standard genetic classification of different types of males – athletes, artists, alcoholics, smokers and analyzes their sweat samples under different physical circumstances. The permutations will be pretty high. Then they control the amount of Androstadienone and mix with other synthetic elements to enhance and diversify the exposure of the compound.

Next the manufacturer can embed the sniff-sample to the clothing isles, stationary isles, fashion stores… this will indeed revolutionize the shopping experience of women in malls, boutiques, and women specialty stores. Ideas are abound. They could even attach thin sample films in greeting cards (targeted for HERs) and time the exposure with mechanics of opening the card!

Well.. that might be too much 😉


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