Looking Beyond The Horizon

Innovative Technologies & Services

Sony’s paper thin video display – and with that a question

Posted by evolvingwheel on May 29, 2007

I was a day late to read the news. But the article on Sony’s paper-thin video display not only caught my attention but also made me ask few questions. Let me first talk a little bit about the innovative invention. Sony R&D powerhouse has once again delivered to a large investment on organic transistors and electroluminescent displays. They have created an ultra thin panel that is capable of displaying static color images as well as video. It’s like the one we saw in Minority Report. You will have an A4 size film that will deliver dynamic content and you will roll that up and put it in your pocket and walk away. Like a billboard in a paper.   In the race for ever thinner displays for TVs, cellphones and other gadgets, Sony may have developed one to beat them all: A razor-thin display, seen here, that bends like paper while showing full-color video.

Sony has been challenged over the recent years by Samsung and Phillips on flat panel displays and innovations in that field. They are now responding back. Sony R&D had been a great innovator from the days of walkman. Organic transistor is now a big area of interest and possible applications are boundless. Starting from dynamic newspaper and video wallpaper to video films embedded on T-shirts – endless options for marketing in the future. However, time to market and cost will dictate the product’s ubiquity. [Read the article] 

Last year I was reading some article on a startup called Eink who has acquired a decent amount of venture funding over last few years to come up with ultra thin video and dynamic image displays. They have had several buyers for their product as well. Now, when big giants like Sony and Phillips come up with competitive products and allocate their capital investment and resources towards a speedy development, and leverage their existing vendor relationships and marketing channels to enforce the product to the market, how do the startups fare? Obviously, the startups become tentative baits for buy-outs and acquisitions. But that kind of stops another innovation prospect since we never know what could come out from a development life-cycle of a new product. Collateral innovations are always the lucrative serendipities that change the world from time to time. Questions arise about possible ways to counter the mammoth while preserving a competitive advantage during the commercialization phase without being bought out.  

Will keep on thinking 🙂

Picture: Courtesy Sony via AP

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